All of us have bought stuff from time to time. From a candy bar to a pair of shoes or furniture, we have all bought something. Regardless of how composed, disciplined or trained we are, our emotions determine most of the purchasing decisions we make. While most of us try to convince ourselves that we make logical decisions for our purchases, nothing could be further from the truth. If we are buying food, our decision is based on looks and smell; if we are buying car, our choice may be based on looks and feel, and if we are buying furniture, our selection might be based on looks, feel and smell.
All of these senses (sight, touch and smell) place us in an emotional state of mind by working the way they were intended to. As Human Beings, we are all created with emotions which differentiate us from animals that act purely on instinct. Emotions are good things because they provide us with the ability to express ourselves in many different ways. Anger, sadness, happiness, euphoria and excitement are all examples of emotions.
Nonetheless, these very emotions can make us very vulnerable while purchasing because salespeople are all trained to prey upon these emotions. The fact is, from the beginning of time all that salespeople have sold are hope, promises and benefits. We all like these things. Therefore, no one ever sells problems and never will. For example, while selling you a car, salespeople will never mention that in the event of an accident you could be killed.
Similarly, retail salespeople will never tell you there can be problems with delivering your merchandise. All they will tell you about are the beautiful features of the product or the benefits of owning the product. Why do you think furniture salespeople tell you to sit on the sofa you want to buy? Why do you think car salespeople suggest you “take a spin” in the car? It’s simply because they know once you get emotionally attached to the product you will purchase it. Emotional connection is the number one driving force behind every purchase.
Marketing and advertising campaigns all make us aware of items in the marketplace. However, in order for us to spend our money there must be an emotional connection. Good marketers get us emotionally attached by using carefully selected words in their copywriting. When they get us to visit their marketplace, they always try to make sure we get emotionally connected to their product to guarantee a sale. Subsequently, we need to be aware that our emotions can lead to many problems.
Why do you think Lawyers, Doctors, Politicians and even Police Officers have been “conned” out of their hard-earned money? Many are too embarrassed to reveal they have been fleeced of their cash because their emotions clouded their better judgment. Do you know how many people have bought things they did not plan to purchase, because a clever salesperson got them emotionally attached to a product? Of course, you cannot blame the salespeople for doing their job in a proficient manner.
Put yourself in their position: If you were selling something, wouldn’t you rather tell prospective buyers about the good qualities instead of negative ones? Well, that has been the “rule-of-thumb” to the whole art of selling from the beginning and will not change. Since there can be many negative issues associated with home delivery services it is your responsibility to find out what they are, and how best you can prevent these issues. As I said earlier: Salespeople don’t sell problems. Subsequently you have to learn how to protect your hard-earned money by preventing the problems as best as you possibly can.
I hope this article has been useful. For further information you may read “The Home Furniture Delivery Guide” which is listed on Amazon, or you may contact us at: www.homedeliveryadvisors.com
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